The traditional consumer has disappeared and so will traditional retailers
Brands are no longer able to communicate or drive sales as before
Only businesses that have orginal ideas and systems will succeed
The key to credibility, visibility and growth in today’s digital market is the alignment of an authentic brand message with exceptional product
A smart and essential blueprint to help build a successful and sustainable fashion business.
E J Rickard
An invaluable guide for anyone starting a fashion business.
Clare Hornby - Creative Firector and Founder, ME+EM
A smart and essential blueprint to help build a successful and sustainable business in fashion.
Joanne’s deep knowledge of the fashion business, combined with design flair and professional expertise was instrumental
Kirsty Carey Managing Director Liberty London
If you want to succeed in fashion; if you have the drive and skills but need help to grow, then enlist a true industry insider with both creative and business acumen. Basically, enlist Joanne Yulan Jong
Lucie Muir – Fashion journalist Vogue FT