We have witnessed first hand the dizzying change that digital has brought to the fashion industry. It’s opened up a window to thousands of new brands and the market has become extremely competitive. The challenges facing owner-led independent businesses are unique
They are often caught between the big well- known brands with unlimited budgets for digital marketing strategies and young up and coming unknown brands who are just far more digital savvy and agile
From experience we’ve also found independent businesses frequently lack the level of expertise and insights in their team and business to take both their product and brand to the next level and stand out
So now, in addition to being overworked, stressed about cash flow and production, there are three new key challenges
How do I stay relevant, credible and grow my business in such a challenging environment? We believe that enlisting the skills of a brand alignment consultant is the answer
ONLY THOSE WITH A UNIQUE EDGE WHO UNDERSTAND DIGITAL AND INNOVATE TO REMAIN RELEVANT WILL SURVIVE. CAN YOU AFFORD TO WAIT AND SEE WHAT HAPPENS NEXT?
THE BRAND ALIGNMENT METHOD
We solve these very challenges through a powerful 5 step fashion brand alignment method to help you navigate through this challenging yet exciting time, seize future opportunities and unlock your brand’s hidden value.
Our six-month accelerator fast tracks you to the insights critical to building the framework of a long lasting, strategic fashion business.You will apply each of the steps of the method through a blend of training and exercises. We support you all the way with high-quality, individualised expert feedback from our team of industry experts.
FIVE KEY BRAND ALIGNMENT BENEFITS
- Raise your credibility by applying the successful key principles of fashion brand alignment to your business.
- Create market cut through with a laser focused unique brand story linked to a distinct visual language.
- Transform ordinary products into the exceptional, win more customers and grow your business.
- Make your business more streamlined, focused and efficient
- Gain creative and strategic clarity and get back in control of your business
If you want to succeed in fashion; if you have the drive and skills but need help to grow, then enlist a true industry insider with both creative and business acumen. Basically, enlist Joanne Yulan Jong
Lucie Muir – Fashion journalist Vogue FT
On a personal level Joanne’s enthusiasm and positive energy made her a joy to work with – It was a great collaboration that helped the collection have depth and an informed point of view. I would recommend her to anyone looking for a thinking, listening expert in fashion.
Graeme Black Creative Director Erdos 1436
Joanne’s deep knowledge of the fashion business, combined with design flair and professional expertise was instrumental
Kirsty Carey Managing Director Liberty London