THE ART OF BRAND STORYTELLING

Consumers today want to feel a connection with a brand on a personal level. Today’s consumer has stopped listening to speakerphone stories. They don’t want to feel they are being sold to. Establishing authenticity and a connection with the customer is a crucial first step. Join the live webinar that reveals how to unpack the …

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FIVE WAYS TO IMPROVE RETAILERS ONLINE SALES

Retailers and brands are facing challenging times as the march to move business online continues. Independents especially, find tackling e-commerce an added frustration. Joanne Yulan Jong summarises key points from the Retail Fest Digital Master class and explores the easy wins to get visible online and boost sales. It’s always a pleasure to take part …

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SLOW FASHION LEARNINGS FROM COUTURE

If we understand and if we are emotionally involved in the process of creation, we’ll learn to appreciate and treasure more what we buy. Joanne Yulan Jong explores why we need to reconnect with the beauty of fashion and how its produced. Slow Fashion Learnings from Couture As a child, I was curious enough to …

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THE RISE OF THE GIG ECONOMY IN RETAIL

Joanne Jong gig economy

There’s a newcomer in retail town. It goes by the name of The Gig Economy and love it or hate it, it’s here to stay. Yulan Creative investigates. Zero-Hour Contracts As retailers fight against the tide of reduced footfall and profit margins versus rising overheads and wages, shortcuts are being made in terms of staffing. …

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THE BRAVE NEW WORLD OF RETAIL

The shift in the way we shop has impacted fashion retail so deeply a new phrase has been coined. “The Retail Apocalypse” It’s a brave new world for retail and it’s time to sink or swim. Just over a month ago I found myself barricaded in the basement of a pizza restaurant amid rumours that …

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THE FASHION SWITCH BOOK LAUNCH HIGHLIGHTS

The Fashion Switch, my first book written from the perspective of my twenty-five years of hands-on creative experience building successful fashion brands, was launched with great success on 23rd November 2017 at the beautiful and fitting venue the Library or “Biblio” at The Trafalgar St James hotel. The evening was to not just to celebrate …

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