THE FASHION SWITCH BOOK LAUNCH HIGHLIGHTS

The Fashion Switch, my first book written from the perspective of my twenty-five years of hands-on creative experience building successful fashion brands, was launched with great success on 23rd November 2017 at the beautiful and fitting venue the Library or “Biblio” at The Trafalgar St James hotel. The evening was to not just to celebrate …

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ALIGN PART 5 – MAKING NUMBERS YOUR NEW BFF – FOUR KEY STEPS TO FUTURE-PROOF YOUR FASHION BUSINESS

My fellow RCA graduate designer Neil Barrett recently said in his interview in the BoF that the secret behind the growth of his €90million business was delivering rigorously and consistently. However, this is the biggest challenge for business owners and unfortunately takes up most of their working day. “Consistent delivery and great product follow consistent …

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ALIGN PART 3 – REDEFINING INNOVATION

The biggest headache for the fashion business today is staying relevant, and relevance comes from investing in research, development, and innovation. When I talk with clients about innovation and test them to see if they are ready to think outside their comfort zone, many become quite anxious. They always seem to link the word ‘innovation’ …

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ALIGN PART 1 – AUTHENTIC BRAND MESSAGE – IN CONVERSATION WITH CAROLINE ISSA

Authentic 1. of undisputed origin and not a copy; genuine. “Since 2008 the number of articles that mention the word authenticity in the headline has risen dramatically overall.” – Harvard Review 2016 To be heard and seen in today’s competitive market, you need to have a succinct and authentic brand message which customers can connect …

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