AUTHENTICITY IN SUSTAINABILITY

As an SME, it is crucial to embrace authenticity when developing a sustainable brand strategy. At Yulan Sustainability, when we work with clients, we utilise our powerful ALIGN framework, which enables SME businesses to identify the steps necessary to achieve sustainability goals in the context of their brand. In this blog post, we will delve …

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BENCHMARKING SUSTAINABILITY IN LUXURY FASHION

Jacket with embroidery on back

Benchmarking sustainability in the luxury fashion industry is crucial for brands aiming to establish a strong and competitive position in the market.  However, our experience shows that many companies remain unaware of their competitors’ sustainability actions.  As of 2023, the UK government requires listed companies to publish net-zero transition plans and set company targets to …

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PAINTING THROUGH THE PANDEMIC

The start of this year has seen many articles written about the challenge of creativity through this prolonged time of lockdown. I’ve taken the opportunity of this unique time and been painting through the pandemic. It’s very interesting to hear how other creatives have coped during a time where inspiration feels thin and whatever it …

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THE ART OF BRAND STORYTELLING

Consumers today want to feel a connection with a brand on a personal level. Today’s consumer has stopped listening to speakerphone stories. They don’t want to feel they are being sold to. Establishing authenticity and a connection with the customer is a crucial first step. Join the live webinar that reveals how to unpack the …

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FIVE WAYS TO IMPROVE RETAILERS ONLINE SALES

Retailers and brands are facing challenging times as the march to move business online continues. Independents especially, find tackling e-commerce an added frustration. Joanne Yulan Jong summarises key points from the Retail Fest Digital Master class and explores the easy wins to get visible online and boost sales. It’s always a pleasure to take part …

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