“Nearly 50% of users surveyed by TikTok said that videos longer than a minute long were ‘stressful.’ The truth is that our attention spans are shrinking – so much so that the effect of short-form media on our cognitive functions has been given a name: TikTok Brain.” (Source: The Oxford Blue) This statistic illustrates that …
Read MoreAUTHENTICITY IN SUSTAINABILITY
As an SME, it is crucial to embrace authenticity when developing a sustainable brand strategy. At Yulan Sustainability, when we work with clients, we utilise our powerful ALIGN framework, which enables SME businesses to identify the steps necessary to achieve sustainability goals in the context of their brand. In this blog post, we will delve …
Read MoreBENCHMARKING SUSTAINABILITY IN LUXURY FASHION
Benchmarking sustainability in the luxury fashion industry is crucial for brands aiming to establish a strong and competitive position in the market. However, our experience shows that many companies remain unaware of their competitors’ sustainability actions. As of 2023, the UK government requires listed companies to publish net-zero transition plans and set company targets to …
Read MoreCAN LOYALTY PROGRAMS CHANGE CONSUMERS’ MINDS?
Loyalty Programmes are the key to breaking bad habits and forming new and more sustainable choices. I was delighted to be asked to write a guest article for the loyalty software company Antavo. They were curious to explore the role of their technology in helping drive change in consumer behaviour and mindset around sustainability. Here …
Read MorePAINTING THROUGH THE PANDEMIC
The start of this year has seen many articles written about the challenge of creativity through this prolonged time of lockdown. I’ve taken the opportunity of this unique time and been painting through the pandemic. It’s very interesting to hear how other creatives have coped during a time where inspiration feels thin and whatever it …
Read MoreDATA AND TECHNOLOGY IS THE FUTURE OF SUSTAINABLE FASHION
Data and technology is the future of sustainable fashion. Craig Crawford IT guru and digital strategy expert, explains why. Sustainability is the buzz word on everyone’s lips yet the world is still polarised on how to approach it collectively and effectively. For the fashion and retail sector, the collective concern is focused on the immediate …
Read MoreNOW OR NEVER- APPLYING FOR THE BUSINESS INTERRUPTION LOAN SCHEME (CBILS)
Let’s face it. Banks don’t like lending to creative businesses and fashion businesses, especially, are viewed as high risk. However, if you had a growing and viable brand, then the Business Interruption Loan Scheme (CBILS) is what you’d apply for. Don’t waste precious time. Pick yourself up, prepare, and pitch for the funds you need writes Joanne …
Read MoreSHINING A LIGHT ON SUSTAINABLE FASHION BRANDS
Sustainability and sustainable fashion has become fashion’s biggest topic, yet there are many brands already out there that have been working tirelessly behind this cause for years. This coming year of 2020, it’s time for them also to come to the forefront, to tell their stories and for us to encourage them for their hard …
Read MoreTHE ART OF BRAND STORYTELLING
Consumers today want to feel a connection with a brand on a personal level. Today’s consumer has stopped listening to speakerphone stories. They don’t want to feel they are being sold to. Establishing authenticity and a connection with the customer is a crucial first step. Join the live webinar that reveals how to unpack the …
Read MoreFIVE WAYS TO IMPROVE RETAILERS ONLINE SALES
Retailers and brands are facing challenging times as the march to move business online continues. Independents especially, find tackling e-commerce an added frustration. Joanne Yulan Jong summarises key points from the Retail Fest Digital Master class and explores the easy wins to get visible online and boost sales. It’s always a pleasure to take part …
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