WILL UK FASHION SURVIVE BREXIT?

Brexit-is-bursting-the-British-fashion-industry-at-the-seams

Will UK fashion survive Brexit and can British brands survive and thrive despite the obstacles? Joanne Yulan Jong assesses the damage. My business revolves around helping mid to luxury fashion brands to become established and respected. A considerable part of this is helping them understand and adapt to the challenges of the market. The biggest …

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HARNESSING THE POWER OF ARTIFICIAL INTELLIGENCE IN FASHION

AI has the power to bridge the gap between clicks and bricks if we use it wisely. Joanne Jong explores the role of Artificial Intelligence in fashion. We have reached data saturation point. Futurist, Sophie Hackford says, “We are being observed and categorised by Artificial Intelligence in parts of our lives that weren’t previously watched.” …

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THE ART OF THE SHOOT – PART 2

Photo Credit:  Irving Penn featured on Photography Office. Why communicating through digital has changed the role of fashion photography. It is time to make a crucial investment in good photography – it sells. The pivot to communicate through online and through social media rather than print and traditional advertising has completely altered the role of …

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HOW FASHION PHOTOGRAPHY HAS CHANGED

Photo Credit:  Irving Penn featured on Photography Office. How the art of the fashion shoot has been impacted by digital During my time as the design director of Mr Armani’s very lucrative Collezioni collection, I was also given the responsibility to be art director delivering fashion photography. The content was mostly for use in brochures …

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FASHIONED FROM NATURE AT THE V&A

Fashion exhibitions sell tickets and pull in the public, and the V&A knows how to do them beautifully. How refreshing to see them combining history into the relevant topics of the fashion business today with the current Fashioned From Nature exhibition. The discussions around sustainability have been circulating for decades. I remember even 15 years ago …

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