HOW FASHION PHOTOGRAPHY HAS CHANGED

Over my career as a creative and art director, I’ve had the pleasure of working with incredible talents. When I was at Austin Reed, as artistic director, I was asked to select the team to carry out the photography of the campaign. As creative director, there is always a slight moment when presenting the concept …

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WILL UK FASHION SURVIVE BREXIT?

Brexit-is-bursting-the-British-fashion-industry-at-the-seams

Will UK fashion survive Brexit and can British brands survive and thrive despite the obstacles? Joanne Yulan Jong assesses the damage. My business revolves around helping mid to luxury fashion brands to become established and respected. A considerable part of this is helping them understand and adapt to the challenges of the market. The biggest …

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THE ART OF THE SHOOT – PART 2

Photo Credit:  Irving Penn featured on Photography Office. Why communicating through digital has changed the role of fashion photography. It is time to make a crucial investment in good photography – it sells. The pivot to communicate through online and through social media rather than print and traditional advertising has completely altered the role of …

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HOW FASHION PHOTOGRAPHY HAS CHANGED

Photo Credit:  Irving Penn featured on Photography Office. How the art of the fashion shoot has been impacted by digital During my time as the design director of Mr Armani’s very lucrative Collezioni collection, I was also given the responsibility to be art director delivering fashion photography. The content was mostly for use in brochures …

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