With politics and Brexit still firmly foremost in our minds, it’s a relief sometimes to look to the catwalk for some light relief. It has not disappointed. As London week closed and fashion week passed to Milan and then moved to Paris, we’re seeing that the interest and focus on capturing the menswear business is …
Read MoreBUILDING A PROFITABLE CREATIVE BUSINESS IN THE AGE OF DIGITAL
Original, open and agile thinking is key to building a profitable creative business in an ever more digital, post-COVID 19 era. Join the dots with Joanne Yulan Jong. Many brands approach Yulan Creative with a design and creative direction brief. Others contact us because they’re looking for brand strategy and financial and business advice. Ultimately, even though …
Read MoreHOW CAN EUROPEAN BRANDS CONQUER THE ASIAN MARKET?
I often hear it said that discerning Asian consumers “lack brand loyalty.” Indeed, the Asian consumer tends to crave newness, but the crux of the matter lies in history. For generations, the US and European markets have grown up with the same household brands. From a young age, we have been hardwired to associate the …
Read MoreTHE RISE OF SUSTAINABILITY AND FEMINISM IN FASHION
A few years ago a financial expert asked me whether the eco-friendly fashion platform Reve En Vert would be a future success. I told him “Honestly, I’m afraid customers don’t want to pay more for a garment just because it’s sustainable”. Well, that tide may be turning as their business has just had a successfully …
Read MoreLIFTING THE LID ON FASHIONS DIRTY SECRETS
Fast fashion retailers won’t stop producing cheap clothes for the UK market if customers are buying them. Sustainability in the fashion industry is a question of educating customers to make a considered choice – writes Joanne Yulan Jong A few years ago I was asked to do a talk at my daughter’s primary school as …
Read MoreTIME TO RING THE ALARM BELL ON THE DISCOUNT TRAP
THE REVOLVING DOOR OF FASHION AND THE CHANGING ROLES WITHIN IT
Falling sales, shrinking margins and the digital age have forced the fashion industry into reboot mode. Unprecedented structural changes are taking place across the board and with this overhaul comes the shift of creative fashion job roles. Take for example Virgil Abloh who has recently been appointed to take over menswear at Louis Vuitton. …
Read MoreHARNESSING THE POWER OF ARTIFICIAL INTELLIGENCE IN FASHION
AI has the power to bridge the gap between clicks and bricks if we use it wisely. Joanne Jong explores the role of Artificial Intelligence in fashion. We have reached data saturation point. Futurist, Sophie Hackford says, “We are being observed and categorised by Artificial Intelligence in parts of our lives that weren’t previously watched.” …
Read MoreSUSTAINABILITY IN THE FASHION INDUSTRY – OLD HABITS DIE HARD
Each week, we read about a new high-street casualty. It’s currently the turn of fast fashion retailer, New Look, who has reported an annual loss of £235M. But even as high-street crashes pile up and consumers wise up, landfill sites aren’t getting any smaller. The truth is, the system is broken and achieving sustainability in …
Read MoreFASHIONED FROM NATURE AT THE V&A
Fashion exhibitions sell tickets and pull in the public, and the V&A knows how to do them beautifully. How refreshing to see them combining history into the relevant topics of the fashion business today with the current Fashioned From Nature exhibition. The discussions around sustainability have been circulating for decades. I remember even 15 years ago …
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