ALIGN PART 3 – REDEFINING INNOVATION

The biggest headache for the fashion business today is staying relevant, and relevance comes from investing in research, development, and fashion innovation. When I talk with clients about innovation and test them to see if they are ready to think outside their comfort zone, many become quite anxious. They always seem to link the word …

Read More

ALIGN PART 2 – A DISTINCT VISUAL LANGUAGE

As more of our lives shift to digital, and with our attention span getting ever shorter, it’s become even more important for customers to understand a brand’s visual touchpoints in a few seconds. With an authentic story already in place, brands that are successful need a distinct visual handwriting that is easily recognized. If you …

Read More

THE RESILIENCE MASTERCLASS #FASHIONTECH BERLIN

How resilient is your brand to the changes that are happening in the fashion market today? I had the opportunity to explore that question with a live audience of creative business owners at #FASHIONTECH, part of the Premium International trade show, Berlin. #FASHIONTECH BERLIN Masterclass The digital revolution has completely disrupted the fashion business. The …

Read More

BREAKING THE FOURTH WALL: THE FUTURE OF SHOPPING

Multifaceted concept stores are offering a more holistic buying experience, free from awkward silences and lacklustre aesthetics. Say hello to Zero Boundary Shopping. The Store in Berlin feels anything but. After all, how many shops offer an event space, workspace, hairdressers, fashion store and restaurant all in one? Walking into the trendy Soho House, I’m …

Read More

FASHIONS HIGHER PURPOSE: THE MORAL COMPASS OF STYLE

From supply chain transparency to provenance and charitable outreach, Yulan Creative considers ethics in the fashion industry. A recent study conducted by Unilever found that a third of today’s consumers choose to buy from brands that exercise positive environmental or social principles. The study focused on how concerns for sustainability affect shopping habits and was …

Read More