CAN DUBAI BECOME A GLOBAL FASHION CAPITAL?

Joanne Yulan Jong discusses working with international fashion entrepreneurs and the fashion industry in Dubai with luxury sector fashion journalist Lucie Muir. Can Dubai become a Fashion Capital? LM: When did you set up your global fashion entrepreneurship business and what led you to do so? JJ: I find it so frustrating to watch people …

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THE GENUINE ARTICLE

Craft beers, artisan foodstuffs and naked light bulbs, beards and vintage infused fashion — in difficult times we look to the purity of the past. As Gucci and other fashion houses ditch slick looks for nostalgia with a twist, brands are realising that storytelling is crucial. When I called to place my annual order a …

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FASHION, IT’S A NUMBERS GAME

The first eighteen months of setting up a fashion brand are the most crucial. If you make it past that post, making sure you’ve got the finance to stay in the game is what counts. Don’t take your collection to market until you are sure you can make money in fashion and afford to – …

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