We are living in an extraordinary era of connectivity and digital has transformed the way we experience brands. How do we experience luxury and what even defines luxury these days? This question is an ongoing concern for the fashion industry. They are trying to address an increasing appetite from consumers and engage with the process …
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Unpredictable consumer habits, rising business rates, Brexit and sale culture are putting high street retailers in a vulnerable position. Yulan Creative investigates. Why is the high street declining? Season-focused shopping is on the way out. According to a recent report conducted by global retail analysts, Kantar Worldpanel, the British fashion market faced a 2% sales …
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Pierre Alexis Dumas, the Artistic Director of Hermes describes his views on luxury at the China Exchange series of talks. “The meaning of luxury and my perception of the word changes all the time. It’s overused. We need new words to describe it… New words behind the idea, the achieving of a certain quality” says …
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Guest Lecture Twenty Years Ten Lessons- Yulan Creative – Joanne Yulan Jong How wonderful to find myself, back on the grand staircase of Edinburgh College of Art, returning to where my journey in fashion started. I’ve come here to deliver the guest lecture and talk about my business Yulan Creative. So I find myself, coming …
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“In the past, it was possible, to begin with, an idea or creative point of view. Now you have to find the niche or need in the market and create a solution” says Joanne Yulan Jong Over the last five years, I’ve been working with entrepreneurs who are looking to create fashion businesses. Initially, they …
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Creative direction – Yulan Creative – photography Julia Bostock as featured in Vogue UK Sept 2016 Petit Tribe Photoshoot for Autumn Winter 2016/17. Time to shoot the childrenswear campaign and I’m delighted to be working again with the wonderfully talented photographer Julia Bostock. This time on her home turf. Her gorgeous house and studio in …
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I’ve worked in the fashion business for more than twenty years and passionate to share my knowledge with fashion students. What does it take today to have the skills you need for a successful fashion design career? Fashion is going through a huge transition, and its a very competitive world. It’s also the most amazing …
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Joanne Yulan Jong discusses working with international fashion entrepreneurs and the fashion industry in Dubai with luxury sector fashion journalist Lucie Muir. Can Dubai become a Fashion Capital? LM: When did you set up your global fashion entrepreneurship business and what led you to do so? JJ: I find it so frustrating to watch people …
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How clear creative strategy from the outset makes a brand stand out. In January 2016 – Yulan Creative was delighted to hear that Petit Tribe had been selected the very first childrenswear brand to be a part of the prestigious Next Talents Award 2016 scout initiative hosted by Vogue Italia & Yoox. I have worked …
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You’re a driven fashion entrepreneur and you’re itching to get your ideas to market. Before you make plans to retire on your inevitable profits, writes Joanne Yulan Jong, check these 14 mistaken notions. Forewarned is forearmed… 1. Having a good eye and sense of fashion style means you can be a great fashion designer Great …
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