“Nearly 50% of users surveyed by TikTok said that videos longer than a minute long were ‘stressful.’ The truth is that our attention spans are shrinking – so much so that the effect of short-form media on our cognitive functions has been given a name: TikTok Brain.” (Source: The Oxford Blue) This statistic illustrates that …
Read More
As an SME, it is crucial to embrace authenticity when developing a sustainable brand strategy. At Yulan Sustainability, when we work with clients, we utilise our powerful ALIGN framework, which enables SME businesses to identify the steps necessary to achieve sustainability goals in the context of their brand. In this blog post, we will delve …
Read More
Benchmarking sustainability in the luxury fashion industry is crucial for brands aiming to establish a strong and competitive position in the market. However, our experience shows that many companies remain unaware of their competitors’ sustainability actions. As of 2023, the UK government requires listed companies to publish net-zero transition plans and set company targets to …
Read More
Let’s face it. Banks don’t like lending to creative businesses and fashion businesses, especially, are viewed as high risk. However, if you had a growing and viable brand, then the Business Interruption Loan Scheme (CBILS) is what you’d apply for. Don’t waste precious time. Pick yourself up, prepare, and pitch for the funds you need writes Joanne …
Read More
With politics and Brexit still firmly foremost in our minds, it’s a relief sometimes to look to the catwalk for some light relief. It has not disappointed. As London week closed and fashion week passed to Milan and then moved to Paris, we’re seeing that the interest and focus on capturing the menswear business is …
Read More
Original, open and agile thinking is key to building a profitable creative business in an ever more digital, post-COVID 19 era. Join the dots with Joanne Yulan Jong. Many brands approach Yulan Creative with a design and creative direction brief. Others contact us because they’re looking for brand strategy and financial and business advice. Ultimately, even though …
Read More
I often hear it said that discerning Asian consumers “lack brand loyalty.” Indeed, the Asian consumer tends to crave newness, but the crux of the matter lies in history. For generations, the US and European markets have grown up with the same household brands. From a young age, we have been hardwired to associate the …
Read More
As we watch the decline of retail, we might be forgiven to think that all fashion sales in the future will be online. This simply is not the case. In a recent report by Bain & Company, it is been projected that e-commerce sales, especially when it comes to mid to luxury brands, will plateau …
Read More
“Knowing what type of fashion business you want to run is incredibly important. You need to research and define the niche you would want to venture into, as there are many fashion avenues you could take” Would you be interested venturing into the line of a lifestyle business, in which you will be an owner, …
Read More
My fellow RCA graduate designer Neil Barrett recently said in his interview in the BoF that the secret behind the growth of his €90million business was delivering rigorously and consistently. However, this is the biggest challenge for business owners and unfortunately takes up most of their working day. Find out how to future proof your …
Read MoreWe use cookies to provide the services and features offered on our website, and to improve our user experience By clicking ”I Accept” you agree to such use of cookies, unless you later decide to disable them.
Sign up for our latest fashion business and industry insights, exclusive invites to our seminars, talks and webinars. Plus we will send you a free first chapter of THE FASHION SWITCH