WILL UK FASHION SURVIVE BREXIT?

Brexit-is-bursting-the-British-fashion-industry-at-the-seams

Will UK fashion survive Brexit and can British brands survive and thrive despite the obstacles? Joanne Yulan Jong assesses the damage. My business revolves around helping mid to luxury fashion brands to become established and respected. A considerable part of this is helping them understand and adapt to the challenges of the market. The biggest …

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THE FIT FACTOR

Joanne Jong Janice Wang e-commerce fit expertise

As we watch the decline of retail, we might be forgiven to think that all fashion sales in the future will be online. This simply is not the case. In a recent report by Bain & Company, it is been projected that e-commerce sales, especially when it comes to mid to luxury brands, will plateau …

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PART 4 – HOW TO BUILD BRAND TRUST

My book’s title, The Fashion Switch, derives from the fundamental change that digital has had on the fashion business. For the last quarter century, it’s been firmly set on “transmit”, stuck in a predictable cycle, dictating what we should wear, how we should wear it, and when. In this extraordinary age of connectivity, it’s had …

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ALIGN PART 3 – REDEFINING INNOVATION

The biggest headache for the fashion business today is staying relevant, and relevance comes from investing in research, development, and fashion innovation. When I talk with clients about innovation and test them to see if they are ready to think outside their comfort zone, many become quite anxious. They always seem to link the word …

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ALIGN PART 2 – A DISTINCT VISUAL LANGUAGE

As more of our lives shift to digital, and with our attention span getting ever shorter, it’s become even more important for customers to understand a brand’s visual touch points in a few seconds. With an authentic story already in place, brands that are successful need a distinct visual handwriting that is easily recognised. If …

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