ALIGN PART 5 – MAKING NUMBERS YOUR NEW BFF – FOUR KEY STEPS TO FUTURE-PROOF YOUR FASHION BUSINESS

My fellow RCA graduate designer Neil Barrett recently said in his interview in the BoF that the secret behind the growth of his €90million business was delivering rigorously and consistently. However, this is the biggest challenge for business owners and unfortunately takes up most of their working day. “Consistent delivery and great product follow consistent …

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ALIGN PART 3 – REDEFINING INNOVATION

The biggest headache for the fashion business today is staying relevant, and relevance comes from investing in research, development, and innovation. When I talk with clients about innovation and test them to see if they are ready to think outside their comfort zone, many become quite anxious. They always seem to link the word ‘innovation’ …

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ALIGN PART 1 – AUTHENTIC BRAND MESSAGE – IN CONVERSATION WITH CAROLINE ISSA

Authentic 1. of undisputed origin and not a copy; genuine. “Since 2008 the number of articles that mention the word authenticity in the headline has risen dramatically overall.” – Harvard Review 2016 To be heard and seen in today’s competitive market, you need to have a succinct and authentic brand message which customers can connect …

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THE RESILIENCE MASTERCLASS #FASHIONTECH BERLIN

How resilient is your brand to the changes that are happening in the fashion market today? I had the opportunity to explore that question with a live audience of creative business owners at #FASHIONTECH, part of the Premium International trade show, Berlin. #FASHIONTECH BERLIN Masterclass The digital revolution has completely disrupted the fashion business. The …

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BREAKING THE FOURTH WALL: THE FUTURE OF SHOPPING

Multifaceted concept stores are offering a more holistic buying experience, free from awkward silences and lacklustre aesthetics. Say hello to Zero Boundary Shopping. The Store in Berlin feels anything but. After all, how many shops offer an event space, workspace, hairdressers, fashion store and restaurant all in one? Walking into the trendy Soho House, I’m …

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