A DAY ON LOCATION – PETIT TRIBE CHILDRENSWEAR CAMPAIGN

Creative direction – Yulan Creative – photography Julia Bostock as featured in Vogue UK Sept 2016 Petit Tribe Photoshoot for Autumn Winter 2016/17. Time to shoot the childrenswear campaign and I’m delighted to be working again with the wonderfully talented photographer Julia Bostock. This time on her home turf. Her gorgeous house and studio in …

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IF YOU ARE THINKING ABOUT DESIGN – TRY ‘DESIGN THINKING’

It’s the nature of fashion to change, but brands copy and plagiarise too much in an attempt to be commercial. It’s time to stop this cycle and place ‘design thinking’ and the human experience of the brand once again at the centre. Having worked in Italian luxury fashion during my formative years, I learned that …

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THREE LITTLE WORDS – KEEP IT SIMPLE

Startups have their elevator pitch. Charities have their key messages. Universities have mottos. New designers should be able to distil their message in order to translate their work into sales. Pop quiz. Identify these brands from these three words. Answers at the end (no peeking) • Luxury space-dyed knitwear • Chubby striped fur • Tailored …

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