“Nearly 50% of users surveyed by TikTok said that videos longer than a minute long were ‘stressful.’ The truth is that our attention spans are shrinking – so much so that the effect of short-form media on our cognitive functions has been given a name: TikTok Brain.” (Source: The Oxford Blue) This statistic illustrates that …
Read MorePAINTING THROUGH THE PANDEMIC
The start of this year has seen many articles written about the challenge of creativity through this prolonged time of lockdown. I’ve taken the opportunity of this unique time and been painting through the pandemic. It’s very interesting to hear how other creatives have coped during a time where inspiration feels thin and whatever it …
Read MoreVOLEZ, VOGUEZ, VOYAGEZ – LOUIS VUITTON
The story of a luxury brand built on solving solutions and design thinking It’s a crisp day in New York and my fellow fashion designers and I are on our way down to the financial district, to the old American Stock Exchange building to be precise. It’s the location and building that currently houses the …
Read MorePETIT TRIBE CHILDRENSWEAR – A DAY ON LOCATION
Creative direction – Yulan Creative – photography Julia Bostock as featured in Vogue UK Sept 2016 Petit Tribe Photoshoot for Autumn Winter 2016/17. Time to shoot the childrenswear campaign and I’m delighted to be working again with the wonderfully talented photographer Julia Bostock. This time on her home turf. Her gorgeous house and studio in …
Read MoreFIXING FASHION EDUCATION – SKILLS YOU NEED FOR A FASHION DESIGN CAREER
I’ve worked in the fashion business for more than twenty years and passionate to share my knowledge with fashion students. What does it take today to have the skills you need for a successful fashion design career? Fashion is going through a huge transition, and its a very competitive world. It’s also the most amazing …
Read MoreHOW TO MAKE A BRAND STAND OUT – PETIT TRIBE CASE STUDY
How clear creative strategy from the outset makes a brand stand out. In January 2016 – Yulan Creative was delighted to hear that Petit Tribe had been selected the very first childrenswear brand to be a part of the prestigious Next Talents Award 2016 scout initiative hosted by Vogue Italia & Yoox. I have worked …
Read MoreTHE BIG FASHION RESET – THE FUTURE OF FASHION SHOWS
It’s the shakeup that has been on the cards for years and the hot topic of this fashion week. Creaking and straining, the traditional fashion calendar was ripe for disruption. Where there is upheaval, there’s opportunity for the future of fashion shows, writes Joanne Yulan Jong. It’s ironic to think that these two players, Tom …
Read MoreTHE GENUINE ARTICLE
Craft beers, artisan foodstuffs and naked light bulbs, beards and vintage infused fashion — in difficult times we look to the purity of the past. As Gucci and other fashion houses ditch slick looks for nostalgia with a twist, brands are realising that storytelling is crucial. When I called to place my annual order a …
Read MoreIF YOU ARE THINKING ABOUT DESIGN – TRY ‘DESIGN THINKING’
It’s the nature of fashion to change, but brands copy and plagiarise too much in an attempt to be commercial. It’s time to stop this cycle and place ‘design thinking’ and the human experience of the brand once again at the centre. Having worked in Italian luxury fashion during my formative years, I learned that …
Read MoreBUILDING A BRAND – THREE LITTLE WORDS – KEEP IT SIMPLE
Startups have their elevator pitch. Charities have their key messages. Universities have mottos. New designers should be able to distil their message in order to translate their work into sales. Pop quiz. Identify these brands from these three words. Answers at the end (no peeking) • Luxury space-dyed knitwear • Chubby striped fur • Tailored …
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