THE ART OF THE SHOOT – PART 2

Photo Credit:  Irving Penn featured on Photography Office. Why communicating through digital has changed the role of fashion photography. It is time to make a crucial investment in good photography – it sells. The pivot to communicate through online and through social media rather than print and traditional advertising has completely altered the role of …

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THE ART OF THE SHOOT – PART 1

Photo Credit:  Irving Penn featured on Photography Office. How the art of the fashion shoot has been impacted by digital During my time as the design director of Mr Armani’s very lucrative Collezioni collection, I was also given the responsibility to be art director delivering fashion photography. The content was mostly for use in brochures …

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PETIT TRIBE CHILDRENSWEAR – A DAY ON LOCATION

Creative direction – Yulan Creative – photography Julia Bostock as featured in Vogue UK Sept 2016 Petit Tribe Photoshoot for Autumn Winter 2016/17. Time to shoot the childrenswear campaign and I’m delighted to be working again with the wonderfully talented photographer Julia Bostock. This time on her home turf. Her gorgeous house and studio in …

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THE GENUINE ARTICLE

Craft beers, artisan foodstuffs and naked light bulbs, beards and vintage infused fashion — in difficult times we look to the purity of the past. As Gucci and other fashion houses ditch slick looks for nostalgia with a twist, brands are realising that storytelling is crucial. When I called to place my annual order a …

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