THE ART OF THE SHOOT – PART 2

Photo Credit:  Irving Penn featured on Photography Office. Why communicating through digital has changed the role of fashion photography. It is time to make a crucial investment in good photography – it sells. The pivot to communicate through online and through social media rather than print and traditional advertising has completely altered the role of …

Read More

THE ART OF THE SHOOT – PART 1

Photo Credit:  Irving Penn featured on Photography Office. How the art of the fashion shoot has been impacted by digital During my time as the design director of Mr Armani’s very lucrative Collezioni collection, I was also given the responsibility to be art director delivering fashion photography. The content was mostly for use in brochures …

Read More