THE RESILIENCE MASTERCLASS #FASHIONTECH BERLIN

How resilient is your brand to the changes that are happening in the fashion market today? I had the opportunity to explore that question with a live audience of creative business owners at #FASHIONTECH, part of the Premium International trade show, Berlin. #FASHIONTECH BERLIN Masterclass The digital revolution has completely disrupted the fashion business. The …

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DEATH OF THE HIGH STREET?

Unpredictable consumer habits, rising business rates, Brexit and sale culture are putting high street retailers in a vulnerable position. Yulan Creative investigates. Why is the high street declining? Season-focused shopping is on the way out. According to a recent report conducted by global retail analysts, Kantar Worldpanel, the British fashion market faced a 2% sales …

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DEFINING LUXURY IN THE FACE OF FAST FASHION AND THE DIGITAL LANDSCAPE

Pierre Alexis Dumas, the Artistic Director of Hermes describes his views on luxury at the China Exchange series of talks. “The meaning of luxury and my perception of the word changes all the time. It’s overused. We need new words to describe it… New words behind the idea, the achieving of a certain quality” says …

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