HARNESSING THE POWER OF ARTIFICIAL INTELLIGENCE IN FASHION

AI has the power to bridge the gap between clicks and bricks if we use it wisely. Joanne Jong explores the role of Artificial Intelligence in fashion. We have reached data saturation point. Futurist, Sophie Hackford says, “We are being observed and categorised by Artificial Intelligence in parts of our lives that weren’t previously watched.” …

Read More

BREAKING THE FOURTH WALL: THE FUTURE OF SHOPPING

Multifaceted concept stores are offering a more holistic buying experience, free from awkward silences and lacklustre aesthetics. Say hello to Zero Boundary Shopping. The Store in Berlin feels anything but. After all, how many shops offer an event space, workspace, hairdressers, fashion store and restaurant all in one? Walking into the trendy Soho House, I’m …

Read More

FASHIONS HIGHER PURPOSE: THE MORAL COMPASS OF STYLE

From supply chain transparency to provenance and charitable outreach, Yulan Creative considers ethics in the fashion industry. A recent study conducted by Unilever found that a third of today’s consumers choose to buy from brands that exercise positive environmental or social principles. The study focused on how concerns for sustainability affect shopping habits and was …

Read More

CAN DUBAI BECOME A GLOBAL FASHION CAPITAL?

Joanne Yulan Jong discusses working with international fashion entrepreneurs and the fashion industry in Dubai with luxury sector fashion journalist Lucie Muir. Can Dubai become a Fashion Capital? LM: When did you set up your global fashion entrepreneurship business and what led you to do so? JJ: I find it so frustrating to watch people …

Read More