NAVIGATING THE FASHION RETAIL REVOLUTION – PART 1

How consumers shifts have affected creative thinking across the fashion industry. In February, I was invited to speak to a packed house at Pure London Olympia, as part of their programme of industry seminars. I’ve been observing as we all have, the huge shift in consumer behaviour and its effect on the retail sector. I was …

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BREAKING THE FOURTH WALL: THE FUTURE OF SHOPPING

Multifaceted concept stores are offering a more holistic buying experience, free from awkward silences and lacklustre aesthetics. Say hello to Zero Boundary Shopping. The Store in Berlin feels anything but. After all, how many shops offer an event space, workspace, hairdressers, fashion store and restaurant all in one? Walking into the trendy Soho House, I’m …

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DEFINING LUXURY IN THE FACE OF FAST FASHION AND THE DIGITAL LANDSCAPE PART 2

We are living in an extraordinary era of connectivity and digital has transformed the way we experience brands. How do we experience luxury and what even defines luxury these days? This question is an ongoing concern for the fashion industry. They are trying to address an increasing appetite from consumers and engage with the process …

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