“Nearly 50% of users surveyed by TikTok said that videos longer than a minute long were ‘stressful.’ The truth is that our attention spans are shrinking – so much so that the effect of short-form media on our cognitive functions has been given a name: TikTok Brain.” (Source: The Oxford Blue) This statistic illustrates that …
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As an SME, it is crucial to embrace authenticity when developing a sustainable brand strategy. At Yulan Sustainability, when we work with clients, we utilise our powerful ALIGN framework, which enables SME businesses to identify the steps necessary to achieve sustainability goals in the context of their brand. In this blog post, we will delve …
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Data and technology is the future of sustainable fashion. Craig Crawford IT guru and digital strategy expert, explains why. Sustainability is the buzz word on everyone’s lips yet the world is still polarised on how to approach it collectively and effectively. For the fashion and retail sector, the collective concern is focused on the immediate …
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The Fashion Switch, my first book written from the perspective of my twenty-five years of hands-on creative experience building successful fashion brands, was launched with great success on 23rd November 2017 at the beautiful and fitting venue the Library or “Biblio” at The Trafalgar St James hotel. The evening was to not just to celebrate …
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I’m delighted to announce that I’ve written a book, called THE FASHION SWITCH “The new rules of the fashion business” The book will be published by Rethink Press and is due for release in this and available at the end of November 2017. Writing this book is something I’ve been thinking about for many years …
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