Many owner led businesses are aware they need experienced creative talent and expertise to move their
brand and product to the next level.
Much time and money is wasted in trying and testing various short term fixes.
Only investing in high level expertise accelerates you to the answers and solutions you need.
This term is mentioned frequently in the fashion press and media at the moment. The context is usually when they are in discussion around brands that are either doing extremely well or failing to engage with the market. What it means is that a brand must have a strong culture and foundations to resonate. We are creative fashion business consultants, working with clients to ensure that these foundations are firmly in place, the words, the brand vision, the strong creative identity. It’s what differentiates you and allows you to stand out.
- BRAND CONCEPT
- BRAND NAMING
- BRAND STRATEGY
- COMPETITOR ANALYSIS
Strong and consistent creative direction is what makes a team excited and the collection more focused and coherent. It makes your life easier as your customers really understand who you are and what you do best. We are experts in helping clients create a distinct visual language, using colour palette, distinct fabrics, print, silhouette, right through to the photographers and styling that distinguishes your brand from others.
- CREATIVE DIRECTION
- COLOUR PALETTE
- SEASONAL DIRECTION
- TREND ANALYSIS
- PRINT DIRECTION
- ART DIRECTION
The fashion industry is moving at such a pace that many are finding it hard to keep up. As the impact of digital unfolds, businesses large and small are struggling to manage their omni-channel presence and are channelling time and resources into those areas.
Although this is important, we believe ultimately that innovation and working to improve your product is the key to growth. We help clients become more aware, innovative, forward thinking, and to play a more strategic long-term game.
- FABRIC AND YARN DEVELOPMENT
- DESIGN INNOVATION
- LOGISTICS INNOVATION
- CRITICAL PATH
- STRATEGIC RANGE-PLANNING
- COMPETITOR ANALYSIS
- RETAIL RESEARCH
- TRADE-FAIR RESEARCH
- MARKET TRENDS
We believe that in today’s competitive market, design has to work in harmony with fashion business strategy. We are skilled in delivering high-level creative design expertise within the context of the brand values. Our detailed process comes from 20 years of experience working with design-led, luxury brands. We cover all categories of menswear, womenswear and childrenswear. This includes luxury and ready to wear, apparel, knitwear, jersey and wovens, right though to leather and accessories.
- FASHION DESIGN
- TECHNICAL DESIGN
- COLLECTION DEVELOPMENT
- BLOCK DEVELOPMENT
- TECHNICAL EXPERTISE
- TOTAL LOOKS
It’s all in the detail. We have found that many businesses are frustrated that their product just never gets to the level they would like.We believe that your customers appreciate integrity of product.
Joanne is a whirlwind of creative vision backed up with hard-nosed fashion business experience so I knew when I found her it was the perfect match for my new brand. Since early 2013, I have worked very closely with her and her team on every aspect of developing my childrenswear brand Petit Tribe, and they have delivered beautifully, all creative, including all the bespoke prints, design and art direction. Over these years I’ve been as impressed by her professionalism and dedication as I have with the high-level introductions that were pivotal to getting my business launched. Highly recommended.
Olatoun Jolaoso - Owner and Founder, Petit Tribe
Since working with Yulan Creative and specifically Joanne Jong we have been able to deliver our vision. Joanne has a unique ability to take a brief and turn it into something amazing whilst remaining true to the brand strategy and the commercial deliverables. We have gained immensely from her in-depth knowledge of fabric, an amazing eye for colour, cut and detailing and beautiful taste and vision. Her enthusiasm and passion are infectious and combined with her design talent she’s a rare find.
Clare Hornby - Creative Firector and Founder, ME+EM
Joanne’s deep knowledge of the fashion business, combined with design flair and professional expertise was instrumental
Kirsty Carey Managing Director Liberty London
On a personal level Joanne’s enthusiasm and positive energy made her a joy to work with – It was a great collaboration that helped the collection have depth and an informed point of view. I would recommend her to anyone looking for a thinking, listening expert in fashion.
Graeme Black Creative Director Erdos 1436
If you want to succeed in fashion; if you have the drive and skills but need help to grow, then enlist a true industry insider with both creative and business acumen. Basically, enlist Joanne Yulan Jong
Lucie Muir – Fashion journalist Vogue FT