EVENTS

Fast track to industry knowledge and expertise
at our fashion workshops, events and talks

Owner led businesses often seek extra industry insights to help them fine-tune their business.
We deliver lectures, provide workshops, masterclasses and round table discussions
targeted to answer the fashion industries commonly asked questions.

  • Fri 15 Nov 2019 3:00 pmLive Webinar and Q&A

     

    Mobile obsessed. Time-poor. Overwhelmed. And that’s just your customer. In an age of digital overload, we’re finding it harder to filter information, differentiate what’s genuine from fake. Today’s consumer has stopped listening to speakerphone stories. They don’t want to feel they are being sold to.

    “Consumers today want to feel a connection on a personal level. For fashion brands and retailers that takes a new approach to marketing”

    Establishing authenticity and a connection with the customer is a crucial first step. It’s the reverse of how marketing and PR have worked for two decades.  Brands dictated, and consumers followed. Digital transparency has opened up every brand to scrutiny. Customers are asking - who are you really? And why should I care?

    This webinar HOW TO UNPACK YOUR POWERFUL BRAND STORY will give you the tools to help you unpack and communicate your unique story and stand out. Learn the art of building a brand through powerful storytelling.

    In this practical and interactive session, we will explore the importance of understanding content-driven marketing, and how to switch your marketing mindset from transmit mode to receive and connect with your audience.

    • Uncover your brand purpose and passion
    • Understand why your brand story is a powerful tool
    • Learn to articulate and engage customers quickly
    • Learn to unpack content for ongoing marketing
    • Attract ambitious and passionate employees

    SECURE YOUR PLACE

    Who will benefit from this webinar?

    • Creative business leaders in fashion and retail looking to consolidate
    • Ambitious fashion leaders, entrepreneurs
    • Marketing Executives looking for insights
    • Fashion brand and retail business owners entrepreneurs and looking to strengthen their brand's position and differentiate

    Join- Joanne Yulan Jong, author of the Amazon bestseller The Fashion Switch and founder of the award-winning London based agency Yulan Creative, for this live webinar and Q&A. Learn to master the first of her five ALIGN foundations of brand alignment, the importance of A - authenticity, and how to unpack the powerful stories behind your business and stand out.

    This live webinar and Q&A  will take place online

    Friday 15th November 2019 3- 4pm  (UK time)

    The event is completely free of charge. Due to limited spaces, we’d recommend registering early to avoid disappointment!

    Register your interest here

    READ MORE

     

     

     

PAST EVENTS

  • Thu 12 Sep 2019 08.00 am - 19.00 pmBudapest, Hungary

    Joanne has been invited to be a speaker at the Antavo Customer Loyalty Summit 2019 - where she will discuss customer retention and customer engagement in the fashion business. She will also talk about her book The Fashion Switch and her ALIGN principle.

  • Sun 08 Sep 2019 12:30 pmKensignton Olympia

    Delighted to be invited on to take part in the creative masterclass this weekend at London Olympia as part of the series of events at Top Drawer -Retail Fest to discuss the challenges and opportunities of digital retail and how to adopt an omnichannel approach.

  • Mon 03 Dec 2018 10:00 - 11.45amDe Montfort University - Leicester

    Joanne has been invited to talk about her career in fashion, give advice on working with UK and international brands and share insights on what's shaping the industry. She will also talk about her book The Fashion Switch and her ALIGN principle.

  • Sat 24 Nov 2018 11.00 -11.30amHochhauser Auditorium, Sackler Centre V&A Museum | Cromwell Rd Knightsbridge

    Joanne Yulan Jong, founder of Yulan Creative and author of the bestselling book "The Fashion Switch” has been invited back to the V&A to talk about what it takes to succeed in the fashion industry today, giving advice on working with the UK and international brands and share insights to those keen  to stay ahead in the fashion business. This is a free event - for more details click here.

     

     

     

  • Tue 23 Oct 2018 6pm-8.30pm20 Eastbourne Terrace, London W2 6LG (conference room 1st Floor TOG)
    ARE YOU READY TO GROW YOUR BRAND IN A DIGITAL AGE?

    Join us for the next interactive fashion strategy workshop. It’s the perfect introduction to the founder of Yulan Creative and the ALIGN principle behind her bestseller book “The Fashion Switch".

    If YOU are an ambitious fashion business owner, looking to understand the market opportunities, stress test YOUR business resilience and to understand the key elements that need to be aligned in order to stand out in today’s digital era then contact us here if you're interested to attend the next event: info@www.yulancreative.com

     

     

     

  • Metro Bank Global Chamber London
    Fri 27 Apr 2018 9:00 am - 11:00 amMetro Bank | 1 Southampton Row London

    Joanne Yulan Jong is delighted to be taking part as one of the speakers at The Global Chamber London/ Metro Bank event - “Growing Your Business In Uncertain Times”

    Joanne will talk about her book, her ALIGN principle and why the fashion brands she works with will succeed, even in the most challenging retail environment. Joanne will share case studies and talk about how she has helped clients grow fast by applying these principles.

    Click here to attend the event.

  • Mon 26 Mar 2018 5:30 pmIstituto Marangoni | 30 Fashion St London

    Joanne has been invited to the Istituto Marangoni to talk about her long career in fashion. She will give advice on working with the UK and international brands and share insights to those keen to stay ahead in the fashion business. Joanne will also talk about her book The Fashion Switch and the ALIGN principal. Book signing.

  • Mon 19 Mar 2018 1:30 pmUniversity of East London | University Way London

    Joanne has been invited back to UEL talk about her long career in fashion. She will give advice on working with the UK and international brands and share insights to those keen to stay ahead in the fashion business. Joanne will also talk about her book The Fashion Switch and the ALIGN principal. Book signing.

  • Pure London Olympia
    Sun 11 Feb 2018 12:30 pmPure London | Olympia London Hammersmith Rd

    Joanne has been invited to take part in the main-stage event of Pure London Olympia giving a talk about how consumer shifts have affected creative thinking across the fashion industry and innovation in the retail sector.

  • Sat 25 Nov 2017 12:45 pmV&A Museum | Cromwell Rd Knightsbridge

    Joanne has been invited to talk about her career in fashion as part of the ‘Careers in Fashion’ series of talks at the V&A museum. She will give advice on working with UK and international brands and share insights to those keen to stay ahead in the fashion business.

  • Thu 23 Nov 2017 6:30 pmBiblio | The Trafalgar St. James

    This event celebrates the launch of the book and is to thank everyone involved. Introduction and Author talk from 6.30-7.15pm followed by drinks and book signing.

  • Thu 06 Jul 2017 10:00 amPremium | Fashiontech Berlin​ Kraftwerk Berlin Germany

    The digital revolution has completely disrupted the fashion business. The traditional methods of growing brand awareness no longer work and competition is set to only get more intense. The question that needs to be answered is this “how can I stand out?”

    Many fashion business owners are aware that they have issues in their business that they need to address; their sales have stalled, cash flow and production a constant issue and they are aware they need to address the digital market. They feel the change; yet don’t have a strategy to address them.

    Our Resilience Workshop is the perfect introduction to the ALIGN principle. This highly interactive 45 min participation workshop is aimed at ambitious fashion business owners who are looking to understand the market opportunities, stress test their business resilience and to understand the key elements that need to be aligned in order to stand out in today’s digital era.

  • TOG
    Tue 27 Jun 2017 6:30 pm​TOG | Henry Wood House | 2 Riding House St Marylebone

    Joanne explains fashion brand alignment and her unique five-step ALIGN principle to achieve credibility, visibility and grow in today’s digital fashion market.

    Her panel of industry experts will then join her in an open discussion on the challenges and opportunities of marketing fashion brands today. The panel of speakers includes: founder of London’s leading creative print agency, direct mail specialist and digital marketing & SEO expert.

    In collaboration with The Office Group

  • Tue 21 Mar 2017 2:00 pmEdinburgh College of Art | ECA 74 Lauriston Place Edinburgh

    Joanne shares stories and insights from her journey in fashion design and creative direction and what it takes to get ahead in fashion today.

  • University of Winchester
    Sun 05 Mar 2017 2:00 pmUniversity of Winchester​ | Sparkford Rd Winchester

    Joanne has been invited to talk about her career in fashion as part the of the "Careers in Art and Design" series of talks at the University of Winchester. She will give advice on working with UK and international brands and share insights to those keen to stay ahead in the fashion business.

  • Wed 03 Feb 2016 3:00 pmKingston University | Kingston upon Thames

    Joanne shares stories and insights from her journey in fashion design and creative direction and what it takes to get ahead in fashion today.

  • Fri 11 Dec 2015 2:00 pmLondon College of Contemporary Arts (LCCA) | London

    Joanne shares stories and insights from her journey in fashion design and creative direction and what it takes to get ahead in fashion today.

TESTIMONIALS

JOANNE YULAN JONG IS AVAILABLE FOR GUEST LECTURES, MEDIA INTERVIEWS AND SPEAKING ENGAGEMENTS