Fast track to industry knowledge and expertise at our fashion workshops, events and talks

Owner led businesses often seek extra industry insights to help them fine-tune their business.
We deliver lectures, provide workshops, masterclasses and round table discussions
targeted to answer the fashion industries commonly asked questions.


How to unpack the powerful stories behind your business and really connect with your customers.

Live Webinar with Q&A Friday 15th November 3pm GMT

Mobile obsessed. Time-poor. Overwhelmed. And that’s just your customer. In an age of digital overload, we’re finding it harder to filter information, differentiate what’s genuine from fake. Today’s consumer has stopped listening to speakerphone stories. Establishing authenticity and a connection with the customer is a crucial first step.

Consumers today want to feel connection on a person level. For brands and retailers that takes a new approach to marketing.

Sign up for free today and join Joanne Yulan Jong, author of the Amazon bestseller The Fashion Switch and founder of the award-winning London based agency Yulan Creative, for this live webinar and Q&A. Learn to master the first of her five ALIGN foundations of brand alignment, the importance of A – authenticity, and how to unpack the powerful stories behind your business and stand out.

Establishing authenticity and a connection with the customer is a crucial first step. It’s the reverse of how marketing and PR has worked for two decades. Brands dictated, and consumers followed. Digital transparency has opened up every brand to scrutiny.

Customers are asking – who are you really? And why should I care?

This webinar THE ART OF BRAND STORYTELLING will give you the tools to help you unpack and communicate your unique story and stand out. Learn the art of building a brand through powerful storytelling, creating genuine connections with your customers.

What is The Art of Brand Storytelling webinar about?

In this practical and interactive session, we will explore the importance of understanding content driven marketing, and how to switch your marketing mindset from transmit mode to receive and connect with your audience.

  • Uncover your brand purpose and passion
  • Understand why your brand story is powerful tool
  • Learn to articulate and engage customers quickly
  • Learn to unpack content for ongoing marketing
  • Attract ambitious and passionate employees

Who will benefit from this webinar?

  • Creative business leaders in fashion and retail looking to differentiate
  • Fashion brand, retail business owners and entrepreneurs looking to strengthen their brand’s position
  • Ambitious fashion leaders, entrepreneurs
  • Marketing Executives looking for content insights

WIN a free 90 min DISCOVERY strategy session worth £395

We’d love to get to know you and your brand journey better before the webinar, so we’re inviting attendees to use our online strategy scorecard. To have the chance to win a free 90 min DISCOVERY strategy session with Joanne Yulan Jong worth £395. So Sign up for the free webinar, complete the scorecard and be in with a chance to win!

About Joanne Jong

Joanne Yulan Jong, creative director, author of the bestseller The Fashion Switch and founder of London based award-winning consultancy Yulan Creative will deliver the session. Her company helps creative business leaders navigate the digital chaos and stand out.

Note: The webinar is free and we expect to be oversubscribed. Places are limited, so if you are unable to attend, we would appreciate it if you could let us know.