SHARING KNOWLEDGE

We believe that time is money and we are passionate that fashion brands should have support and access to the wisdom and insights of experience. So we have put a lot of time and effort into creating free tools and affordable that help brands think and act faster in a constantly changing business landscape.

FIVE KEY TIPS TO IMPROVE ONLINE SALES

 Finding it hard to get your products seen online? It’s not surprising as today there are over 1.9 billion websites worldwide. This competition is a massive challenge for even the biggest brands that are being forced to embrace digital and differentiate themselves in a new era of online retail. From experience I still see brands making common mistakes with the fundamentals of website functionality. Why not action these five key tips to improve your visibility and boost sales?

THE ULTIMATE GUIDE TO E COMMERCE MARKETING

Are you struggling with E-Commerce? Whether you’re a direct-to-consumer brand looking to scale up or a wholesaler moving online, read our ultimate guide to Ecommerce marketing first. This 24-page PDF handbook shares insights and expert advice to help retailers and fashion brands sell more online. Learn from London’s leading fashion and retail consultant Joanne Yulan Jong. Read the interviews with digital experts on the most common website mistakes to avoid and understand marketing must-haves such as SEO, personalisation, analytics design and the customer journey.  Features insights you can action in your business straight away.

THE FASHION SWITCH

Fashion leaders, entrepreneurs, and especially SME businesses face unique challenges. They are competing with big brands with unlimited budgets, whilst at the same time losing market share to digital savvy, agile up-and-coming newcomers. Without creative and strategic clarity they could lose the business they have worked so hard to build. Their biggest challenge: how to remain credible, visible, and grow in such a competitive environment. Read the New Rules of the Fashion Business bestseller today.

THE STRATEGY SCORECARD

The fashion strategy scorecard is the first online tool based on the five steps of the ALIGN principle. It was designed to help you benchmark your existing strategy against the most highly visible and successful brands today. Take just ten short minutes out of your schedule and we guarantee that answering these crucial questions will make you think, reflect, and make you a more strategic business today.