Over my career as a creative and art director, I’ve had the pleasure of working with incredible talents. When I was at Austin Reed, as artistic director, I was asked to select the team to carry out the photography of the campaign. As creative director, there is always a slight moment when presenting the concept …
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My book’s title, The Fashion Switch, derives from the fundamental change that digital has had on the fashion business. For the last quarter-century, it’s been firmly set on “transmit”, stuck in a predictable cycle, dictating what we should wear, how we should wear it, and when. In this extraordinary age of connectivity, it’s had no …
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