HOW FASHION PHOTOGRAPHY HAS CHANGED

Over my career as a creative and art director, I’ve had the pleasure of working with incredible talents. When I was at Austin Reed, as artistic director, I was asked to select the team to carry out the photography of the campaign. As creative director, there is always a slight moment when presenting the concept …

Read More

HARNESSING THE POWER OF ARTIFICIAL INTELLIGENCE IN FASHION

AI has the power to bridge the gap between clicks and bricks if we use it wisely. Joanne Jong explores the role of Artificial Intelligence in fashion. We have reached data saturation point. Futurist, Sophie Hackford says, “We are being observed and categorised by Artificial Intelligence in parts of our lives that weren’t previously watched.” …

Read More

ALIGN PART 2 – A DISTINCT VISUAL LANGUAGE

As more of our lives shift to digital, and with our attention span getting ever shorter, it’s become even more important for customers to understand a brand’s visual touch points in a few seconds. With an authentic story already in place, brands that are successful need a distinct visual handwriting that is easily recognised. If …

Read More