THE BRAVE NEW WORLD OF RETAIL

The shift in the way we shop has impacted fashion retail so deeply a new phrase has been coined. “The Retail Apocalypse” It’s a brave new world for retail and it’s time to sink or swim. Just over a month ago I found myself barricaded in the basement of a pizza restaurant amid rumours that …

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PART 4 – HOW TO BUILD BRAND TRUST

My book’s title, The Fashion Switch, derives from the fundamental change that digital has had on the fashion business. For the last quarter century, it’s been firmly set on “transmit”, stuck in a predictable cycle, dictating what we should wear, how we should wear it, and when. In this extraordinary age of connectivity, it’s had …

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