THE ART OF THE SHOOT – PART 1

Photo Credit:  Irving Penn featured on Photography Office. How the art of the fashion shoot has been impacted by digital During my time as the design director of Mr Armani’s very lucrative Collezioni collection, I was also given the responsibility to be art director delivering fashion photography. The content was mostly for use in brochures …

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THE BRAVE NEW WORLD OF RETAIL

The shift in the way we shop has impacted fashion retail so deeply a new phrase has been coined. “The Retail Apocalypse” It’s a brave new world for retail and it’s time to sink or swim. Just over a month ago I found myself barricaded in the basement of a pizza restaurant amid rumours that …

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