Fashion Editor Daniela Agnelli has worked with legendary photographers, visionary designers and has been crafting images for brands and magazines for more than 20 years. She has also been attending fashion shows for as long as she can remember, observing as they have been impacted by the advent of social media and Instagram. Yet this pandemic …
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Let’s face it. Banks don’t like lending to creative businesses and fashion businesses, especially, are viewed as high risk. However, if you had a growing and viable brand, then the Business Interruption Loan Scheme (CBILS) is what you’d apply for. Don’t waste precious time. Pick yourself up, prepare, and pitch for the funds you need writes Joanne …
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With politics and Brexit still firmly foremost in our minds, it’s a relief sometimes to look to the catwalk for some light relief. It has not disappointed. As London week closed and fashion week passed to Milan and then moved to Paris, we’re seeing that the interest and focus on capturing the menswear business is …
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I often hear it said that discerning Asian consumers “lack brand loyalty.” Indeed, the Asian consumer tends to crave newness, but the crux of the matter lies in history. For generations, the US and European markets have grown up with the same household brands. From a young age, we have been hardwired to associate the …
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Over my career as a creative and art director, I’ve had the pleasure of working with incredible talents. When I was at Austin Reed, as artistic director, I was asked to select the team to carry out the photography of the campaign. As creative director, there is always a slight moment when presenting the concept …
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Welcome to Part 2 of our series unpacking the challenges and opportunities of fashion marketing. In Part 1, we looked at some of the biggest challenges facing fashion marketers today. These included standing out in a noisy crowd, the importance of brand identity and solving the multi-channel puzzle. Now, let’s move on to personalisation, the …
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Falling sales, shrinking margins and the digital age have forced the fashion industry into reboot mode. Unprecedented structural changes are taking place across the board and with this overhaul comes the shift of creative fashion job roles. Take for example Virgil Abloh who has recently been appointed to take over menswear at Louis Vuitton. …
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Fashion exhibitions sell tickets and pull in the public, and the V&A knows how to do them beautifully. How refreshing to see them combining history into the relevant topics of the fashion business today with the current Fashioned From Nature exhibition. The discussions around sustainability have been circulating for decades. I remember even 15 years ago …
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Reading through the morning news every day makes you feel like it’s indeed the end of bricks and mortar retail. Will we lose our high streets forever? No, we won’t. In a recent report by Bain & Company, it is been projected that e-commerce sales, especially when it comes to mid to luxury brands, will …
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“Knowing what type of fashion business you want to run is incredibly important. You need to research and define the niche you would want to venture into, as there are many fashion avenues you could take” Would you be interested venturing into the line of a lifestyle business, in which you will be an owner, …
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