Original, open and agile thinking is key to building a profitable creative business in an ever more digital, post-COVID 19 era. Join the dots with Joanne Yulan Jong. Many brands approach Yulan Creative with a design and creative direction brief. Others contact us because they’re looking for brand strategy and financial and business advice. Ultimately, even though …
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A few years ago a financial expert asked me whether the eco-friendly fashion platform Reve En Vert would be a future success. I told him “Honestly, I’m afraid customers don’t want to pay more for a garment just because it’s sustainable”. Well, that tide may be turning as their business has just had a successfully …
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Fast fashion retailers won’t stop producing cheap clothes for the UK market if customers are buying them. Sustainability in the fashion industry is a question of educating customers to make a considered choice – writes Joanne Yulan Jong A few years ago I was asked to do a talk at my daughter’s primary school as …
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Each week, we read about a new high-street casualty. It’s currently the turn of fast fashion retailer, New Look, who has reported an annual loss of £235M. But even as high-street crashes pile up and consumers wise up, landfill sites aren’t getting any smaller. The truth is, the system is broken and achieving sustainability in …
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Fashion exhibitions sell tickets and pull in the public, and the V&A knows how to do them beautifully. How refreshing to see them combining history into the relevant topics of the fashion business today with the current Fashioned From Nature exhibition. The discussions around sustainability have been circulating for decades. I remember even 15 years ago …
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