HARNESSING THE POWER OF ARTIFICIAL INTELLIGENCE IN FASHION

AI has the power to bridge the gap between clicks and bricks if we use it wisely. Joanne Jong explores the role of Artificial Intelligence in fashion. We have reached data saturation point. Futurist, Sophie Hackford says, “We are being observed and categorised by Artificial Intelligence in parts of our lives that weren’t previously watched.” …

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THE ART OF THE SHOOT – PART 1

Photo Credit:  Irving Penn featured on Photography Office. How the art of the fashion shoot has been impacted by digital During my time as the design director of Mr Armani’s very lucrative Collezioni collection, I was also given the responsibility to be art director delivering fashion photography. The content was mostly for use in brochures …

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FASHIONED FROM NATURE AT THE V&A

Fashion exhibitions sell tickets and pull in the public, and the V&A knows how to do them beautifully. How refreshing to see them combining history into the relevant topics of the fashion business today with the current Fashioned From Nature exhibition. The discussions around sustainability have been circulating for decades. I remember even 15 years ago …

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THE RISE OF THE GIG ECONOMY IN RETAIL

Joanne Jong gig economy

There’s a newcomer in retail town. It goes by the name of The Gig Economy and love it or hate it, it’s here to stay. Yulan Creative investigates. Zero-Hour Contracts As retailers fight against the tide of reduced footfall and profit margins versus rising overheads and wages, shortcuts are being made in terms of staffing. …

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THE FIT FACTOR

Joanne Jong Janice Wang e-commerce fit expertise

As we watch the decline of retail, we might be forgiven to think that all fashion sales in the future will be online. This simply is not the case. In a recent report by Bain & Company, it is been projected that e-commerce sales, especially when it comes to mid to luxury brands, will plateau …

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THE BRAVE NEW WORLD OF RETAIL

The shift in the way we shop has impacted fashion retail so deeply a new phrase has been coined. “The Retail Apocalypse” It’s a brave new world for retail and it’s time to sink or swim. Just over a month ago I found myself barricaded in the basement of a pizza restaurant amid rumours that …

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