THE FASHION SWITCH
THE NEW RULES OF THE FASHION BUSINESS
It came quietly, crept up on us all.
Digital hit the fashion business and has shattered it into a billion fragments.
The business is switching from one that has dictated for decades to one humbly trying to understand what the customer wants. Switching from transmit to receive.
Owner led independent fashion companies face unique challenges they are competing with big brands with unlimited budgets, whilst at the same time losing market share to digital savvy, agile up-and-coming newcomers. Without creative and strategic clarity they could lose the business they have worked so hard to build.
Their biggest challenge: how to remain credible, visible and grow in such a competitive environment?
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If you want to succeed in fashion; if you have the drive and skills but need help to grow, then enlist a true industry insider with both creative and business acumen. Basically, enlist Joanne Yulan Jong
Lucie Muir – Fashion journalist Vogue FT
On a personal level Joanne’s enthusiasm and positive energy made her a joy to work with – It was a great collaboration that helped the collection have depth and an informed point of view. I would recommend her to anyone looking for a thinking, listening expert in fashion.
Graeme Black Creative Director Erdos 1436