THE FASHION SWITCH

THE NEW RULES OF THE FASHION BUSINESS

It came quietly, crept up on us all.
Digital hit the fashion business and has shattered it into a billion fragments.

The business is switching from one that has dictated for decades to one humbly trying to understand what the customer wants. Switching from transmit to receive.

Owner led independent fashion companies face unique challenges they are competing with big brands with unlimited budgets, whilst at the same time losing market share to digital savvy, agile up-and-coming newcomers. Without creative and strategic clarity they could lose the business they have worked so hard to build.

Their biggest challenge: how to remain credible, visible and grow in such a competitive environment?

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